Touring Meets TikTok
CLIENT: SE SO NEON (w/ AWAL & Monotone)
SERVICES:Fan Account Strategy, Tour Content Production
RESULT:
THE CHALLENGE
Convert tour moments into a scalable online narrative
instead of short-lived concert hype.
OUR STRATEGY
We treated tour content as episodic storytelling — designing repeatable TikTok formats
that could be replicated by fans globally.
EXECUTION
Edited behind-the-scenes tour content
Led fan accounts with coordinated posting schedules
Produced viral-ready vertical edits optimized for discovery
IMPACT
Tour moments lived far beyond the venue, generating millions of views and
pushing long-tail streaming growth.
3M+
views
2K+
UGCs
55M+
streams
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Touring Meets TikTok
CLIENT: SE SO NEON (w/ AWAL & Monotone)
SERVICES:Fan Account Strategy, Tour Content Production
RESULT:
THE CHALLENGE
Convert tour moments into a scalable online narrative
instead of short-lived concert hype.
OUR STRATEGY
We treated tour content as episodic storytelling — designing repeatable
TikTok formats that could be replicated by fans globally.
EXECUTION
Edited behind-the-scenes tour content
Led fan accounts with coordinated posting schedules
Produced viral-ready vertical edits optimized for discovery
IMPACT
Tour moments lived far beyond the venue, generating millions of views
and pushing long-tail streaming growth.
3M+
views
2K+
UGCs
55M+
streams
Touring Meets TikTok
CLIENT: SE SO NEON (w/ AWAL & Monotone)
SERVICES:Fan Account Strategy, Tour Content Production
RESULT:
THE CHALLENGE
Convert tour moments into a scalable online narrative
instead of short-lived concert hype.
OUR STRATEGY
We treated tour content as episodic storytelling —
designing repeatable TikTok formats that could be replicated
by fans globally.
EXECUTION
Edited behind-the-scenes tour content
Led fan accounts with coordinated posting schedules
Produced viral-ready vertical edits optimized for discovery
IMPACT
Tour moments lived far beyond the venue, generating
millions of views and pushing long-tail streaming growth.
2K+
UGCs
55M+
streams
3M+
views