Community-Led Discovery
CLIENT: Milena (w/ WAVY SEOUL)
SERVICES:Fan Account Activation, AGC Consulting
RESULT:
THE CHALLENGE
Milena was in the process of defining her artistic identity while breaking into a new genre.
The goal was to build brand awareness and reach new audiences without diluting
her core sound or relying on traditional paid marketing.
OUR STRATEGY
Rather than forcing top-down promotion, ENSO leveraged fan accounts as discovery
engines—using community-driven content to test positioning, spark conversation
and organically introduce Milena to a new genre.
EXECUTION
Activated and guided fan accounts to consistently post Milena-focused content
Consulted on AGC strategy to encourage remixing, edits, and repeatable formats
Helped shape community narratives that aligned Milena’s image with the new genre
IMPACT
This approach accelerated organic discovery, strengthened Milena’s emerging brand,
and transformed early listeners into active community members—driving sustained
growth without paid amplification.
3M+
views
2K+
UGCs
10M+
streams
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Community-Led Discovery
CLIENT: Milena (w/ WAVY SEOUL)
SERVICES:Fan Account Activation, AGC Consulting
RESULT:
THE CHALLENGE
Milena was in the process of defining her artistic identity while breaking
into a new genre. The goal was to build brand awareness and reach
new audiences without diluting her core sound or relying
on traditional paid marketing.
OUR STRATEGY
Rather than forcing top-down promotion, ENSO leveraged fan accounts as
discovery engines—using community-driven content to test positioning,
spark conversation, and organically introduce Milena to a new genre.
EXECUTION
Activated and guided fan accounts to consistently post Milena-focused content
Consulted on AGC strategy to encourage remixing, edits, and repeatable formats
Helped shape community narratives that aligned Milena’s image with the new genre
IMPACT
This approach accelerated organic discovery, strengthened Milena’s
emerging brand, and transformed early listeners into active community
members—driving sustained growth without paid amplification.
3M+
views
2K+
UGCs
10M+
streams
Community-Led Discovery
CLIENT: Milena (w/ WAVY SEOUL)
SERVICES:Fan Account Activation, AGC Consulting
RESULT:
THE CHALLENGE
Milena was in the process of defining her artistic identity
while breaking into a new genre. The goal was to build brand
awareness and reach new audiences without diluting
her core sound or relying on traditional paid marketing.
OUR STRATEGY
Rather than forcing top-down promotion, ENSO leveraged
fan accounts as discovery engines—using community-driven
content to test positioning, spark conversation, and
organically introduce Milena to a new genre.
EXECUTION
Activated and guided fan accounts consistently posting
Milena-focused content
Consulted on AGC strategy to encourage remixing, edits,
and repeatable formats
Helped shape community narratives that aligned Milena’s
image with the new genre
IMPACT
This approach accelerated organic discovery, strengthened
Milena’s emerging brand, and transformed early listeners into
active community members—driving sustained growth
without paid amplification.
2K+
UGCs
10M+
streams
3M+
views