Global Sound Seeding at Scale
CLIENT: G-DRAGON – Übermensch Album
SERVICES:Sound Seeding (SEA)
RESULT:
THE CHALLENGE
Launch an international album across Southeast Asia with cultural relevance
while maintaining brand integrity.
OUR STRATEGY
We deployed an aggressive sound-seeding framework — placing audio
into regional creator ecosystems simultaneously to trigger multi-market virality.
EXECUTION
Activated SEA creator networks across multiple languages
Timed sound distribution to align with peak posting hours
Monitored engagement velocity daily and re-seeded winning formats
IMPACT
The album achieved global traction within days, generating over 5,000
user-generated videos and driving 150M+ streams organically.
100M+
views
5K+
UGCs
150M+
streams
[ / MENU ]
[ / MENU ]
[ / MENU ]
Global Sound Seeding at Scale
CLIENT: G-DRAGON – Übermensch Album
SERVICES:Sound Seeding (SEA)
RESULT:
THE CHALLENGE
Launch an international album across Southeast Asia with cultural relevance
while maintaining brand integrity.
OUR STRATEGY
We deployed an aggressive sound-seeding framework — placing audio
into regional creator ecosystems simultaneously to trigger multi-market virality.
EXECUTION
Activated SEA creator networks across multiple languages
Timed sound distribution to align with peak posting hours
Monitored engagement velocity daily and re-seeded winning formats
IMPACT
The album achieved global traction within days, generating over 5,000
user-generated videos and driving 150M+ streams organically.
100M+
views
5K+
UGCs
150M+
streams
Global Sound Seeding at Scale
CLIENT: G-DRAGON – Übermensch Album
SERVICES:Sound Seeding (SEA)
RESULT:
THE CHALLENGE
Launch an international album across Southeast Asia with cultural relevance
while maintaining brand integrity.
OUR STRATEGY
We deployed an aggressive sound-seeding framework — placing audio
into regional creator ecosystems simultaneously to trigger multi-market virality.
EXECUTION
Activated SEA creator networks across multiple languages
Timed sound distribution to align with peak posting hours
Monitored engagement velocity daily and re-seeded winning formats
IMPACT
The album achieved global traction within days, generating over 5,000
user-generated videos and driving 150M+ streams organically.
5K+
UGCs
150M+
streams
100M+
views